Here's a little mental exercise I did when I first saw this young man's work. I asked myself how many green people do I know. Here is what I came up with:
I know at least 3 people who now drive electric vehicles. One who skateboard's to work. One who bikes. One who is planning on buying a golf cart.
Most of my friends (not including the roommate) recycle.
My neighborhood located in the "hipster" part of LA has a 3 TrashMasters that patrol our streets all week long, a green one, a blue one and a black one, I will let you figure out what each one picks up at 7 in the morning. Grrrrr!
which brings me to Andrew Kim's work from Art Center. Among other projects (innovative minimalistic product design) Kim brings us this greener version of our favorite Coke products. He calls it Next Generation, I call it bad ass design.
Syd Salmon on 10/29/2011 9:32 a.m.
Outstanding! The design work is brilliant. The copy is sharp, poignant and drives home the facts with quantifiable benefits.