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Gallery CRED: 14
ASTOR & BLACK // BRAND ID
ASTRO STUDIOS MINUS 8 // PRODUCT DESIGN
SOL REPUBLIC // PRODUCT + BRAND
JINNI TV // UX DESIGN
KITCHENSCAPE // DESIGN & CONCEPT
HYDROTEC // BRAND ID
ASTRO GAMING MIXAMP 5.8 // PRODUCT DESIGN
HP // PRODUCT DESIGN
XBOX 360 // PRODUCT DESIGN
DLINK BOXEE BOX // PRODUCT DESIGN
NIXON // PRODUCT DESIGN
OOMA TELO // PRODUCT DESIGN
VON ZIPPER // BRAND ID
ASTRO GAMING // PACKAGING
T-MOBILE SIDEKICK // GRAPHICS
KODAK SLICE // PRODUCT DESIGN
BRIM // PACKAGING
In the International Date System, the West Coast of the United States carries the label Coordinated Universal Time Standard -8 (CUT - 8).
The MINUS 8 brand, consisting of products designed in this West Coast culture, is proud of its position on the world stage and takes its name from this international nomenclature.
Time is relative. We are only aware of its passing if change occurs. The MINUS 8 watch references our dependence on change through a series of subtle color shifts, each step only visible in the context of the others.
This color shift is achieved through the process of Physical Vapor Deposition (PVD.) PVD is an industrial coating process which is inherently time dependent. A raw stainless piece is placed in a vacuum chamber where a hard coating accumulates over time. More time in the chamber produces a thicker coating and a more opaque color.
The MINUS 8 brand, consisting of products designed in this West Coast culture, is proud of its position on the world stage and takes its name from this international nomenclature.
Time is relative. We are only aware of its passing if change occurs. The MINUS 8 watch references our dependence on change through a series of subtle color shifts, each step only visible in the context of the others.
This color shift is achieved through the process of Physical Vapor Deposition (PVD.) PVD is an industrial coating process which is inherently time dependent. A raw stainless piece is placed in a vacuum chamber where a hard coating accumulates over time. More time in the chamber produces a thicker coating and a more opaque color.
