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Astro Studios was challenged with rebranding and packaging Brim to suit the tastes of today's coffee drinkers. When going up head-to-head with the big tin can and mega-retro iconic slogan, "Fill it to the Rim with Brim", we focused our sights on the ever-changing moods of tomorrow’s coffee drinkers. By dialing in a fresh product differentiation strategy with modern materials and form, we created a package to stoke the next generation of avid java fans.

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